Cola companies get ready for hot summer launches

Beverage and snacks company PepsiCo will roll out its global power brand Mountain Dew Ice in a cloudy lemon format in the country next week, while Ramesh Chauhan-owned Bisleri is re-introducing three fizzy drinks – mango-based Fonzo, Spyci cola and Limonata with juice content.

After more than a year of downturn, top beverages companies are readying for some big launches in the summer of 2021 as consumption in the sector – one of the first to be impacted by the pandemic and lockdowns – is gaining momentum.

Beverage and snacks company PepsiCo will roll out its global power brand Mountain Dew Ice in a cloudy lemon format in the country next week, while Ramesh Chauhan-owned Bisleri is re-introducing three fizzy drinks – mango-based Fonzo.

--For Demo